Tony Gordon is recognized as one of the world’s great insurance salespeople, qualifying for MDRT membership since 1977 and Top of the Table since 1978. A past Top of the Table Chair, he became the first President of MDRT from outside North America in 2001.
This book conveys Gordon’s philosophy and planning. He details his creative use of the major elements for success: hard work, knowledge and people skills. These concepts will increase the production of anyone who embraces them. Most important of all, his easily transferable sales presentation with actual words used to turn prospects into clients.